Last year’s exhibition saw the attendance of thousands of senior management with enormous purchasing power to source new products, learn about the latest opportunities and to network with the industry.
Those that responded to the question, ‘How much do you spend annually on cleaning equipment and products?’ showed a purchasing power of over £34m and reports from exhibitors established that lots of major orders were being made over the 3 days.
So who does attend the show?
A large number of borough councils, district councils and city councils including Birmingham and a lot of large London boroughs as well as representatives from the Scottish Parliament, American Embassy, Ministry of Defence, HM Prisons and housing associations.
A large number of rail companies: including Southern Rail, Great Eastern, Thameslink Railway, First Great Western, London Underground and East Southern as well as representatives from Heathrow Airport.
A large number of hospitals and NHS Trusts such as Christchurch Hospital, John Ratcliffe, Mid Essex Hospital, Cambridge Uni Hospital, Bupa and NHS Logistics.
A number of supermarkets including Sainsburys, Tescos, Homebase ,Waitrose, Iceland Foods plc, Co-operative Group, Wilko Retail Group, Trafford Centre and Harrods.
Over 20 universities, as far afield as Exeter and Liverpool, a large number of schools and colleges from all over the country.
Other vertical markets
Apple, Eden Project, Vue Cinemas, DoubleTree Hilton Group, Canary Wharf, Center Parcs, Channel 4, Chelsea Football Club, Bloomberg, Natwest, Santander, Lloyds Bank plc, Bank of England, Premier Inn Hotels and Regus.